Category: International News / 12-17-2016
Written by: John Dion

97.9FM LA RAZA OFFERS A HISPANIC FAMILY THE QUINCE OF THEIR DREAMS IN LOS ANGELES CALIFORNIA

LA QUINCEAÑERA DE TUS SUEÑOS! CELEBRATES THE 15TH BIRTHDAY OF YOUNG MEXICAN-AMERICAN, SHILEY CASTELLANOS

La Raza 97.9FM in Los Angeles, California property of Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) presents “the Quinceañera of your dreams”, a popular tradition in the Latino community. 97.9FM La Raza is offering this celebration for girls who are approaching 15 years of age by taking care of every last detail and making it personalized event based on the ideas of the Quinceañera and her family. The station will provide the banquet hall, the DJ from 97.9FM La Raza, limousine service, food, cake and formal wear. Angelino families were sharing their messages in viral videos through Instagram using the hashtag: #LaRaza15 and one lucky young woman of Mexican-Salvadoran descent, Sheily Catellanos, won. The Quinceañera of her Dreams will be celebrated this Sunday, December 18, at a historic party.

The quinceañera party designed by 97.9FM La Raza is done in conjunction with the Socal Honda Dealers and their blue shirt helpers, including everything from entertainment, drinks and meals up to the spectacular party decorations inspired by various styles.

The winner wrote to us through her mom Patricia Lopez, who posted a poignant video to the Instagram account @979laraza using the hashtag #LaRaza15, where she described that her daughter deserved her quinceañera because she is an exemplary student with impeccably grades and helps the needy throughout Los Angeles year after year. Sheily Castellanos celebrates her quinceañera thanks to 97.9FM La Raza and the Socal Honda Dealers of California this coming Sunday, December 18.

More than a million young Latinas celebrate this tradition and now they will be able to combine this with the fun of 97.9FM La Raza. Each young lady and her guests will experience an unforgettable celebration with “The Quinceañera of Your Dreams.” The event will be televised for “Esta Noche, Si” on MegaTV with Lieter Ledesma from 9pm(EST)/8pm (CT).

The costume design for this event will be masterfully crafted to make the quinceañera look like a princess, providing her with a dress and a tiara for the celebration. The quinceañera will take place at the Atlantis Banquet Hall of Los Angeles, California.

“I feel super happy and grateful with 97.9 FM La Raza, I still can not believe that GOD has blessed us with this celebration that will be made for my daughter. We are all super excited, thanks to the La Raza team and the SOCAL Honda Dealers for their support and for the celebration,” said Patricia Lopez, the lucky winner’s mom.

“We are very proud to make an event as significant as ‘the Quinceañera of Your Dreams”, said Juan Carlos Hidalgo, Vice President of Programming of SBS Radio on the West Coast. “This unprecedented appointment mixes the magic and charm of 97.9FM La Raza with this beautiful tradition that has emotional significance for the Hispanic community”.

97.9FM La Raza and our friends from Socal Honda Dealers of California ready are ready to celebrate “The Quinceañera of Your Dreams” this Sunday, December 18th.

NOTE TO EDITORS: Multimedia assets will be available at http://979laraza.lamusica.com

About Spanish Broadcasting System

Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

FOR INTERVIEWS, PRESS CREDENTIALS AND OTHER MEDIA INQUIRIES, PLEASE CONTACT:

Vladimir Gómez

Director of Communications & National Promotions

vgomez@sbscorporate.com

(786) 470-1644

SBS LOS ANGELES MEDIA CONTACT:

Victor Caballero

SBS Los Angeles

(216) 832-4144