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HISTORIC MILESTONE FOR SPANISH BROADCASTING SYSTEM

Category: International News / 05-17-2017
Written by: John Dion

HISTORIC MILESTONE FOR SPANISH BROADCASTING SYSTEM

Spanish Broadcasting System Inc. (SBS) (OTCQX: SBSAA) today announced that its flagship New York City station, WSKQ-FM (“Mega 97.9”) has achieved a historic milestone in claiming the #1 ranking among HA 18-34, 18-49, 25-54 among ALL radio stations serving the Tri-State area.

This historic achievement highlights the sustained dominance that SBS radio continues to have in the daily lives of today’s Hispanic consumers.

These recent ratings rank Mega 97.9 as not only the most-listened-to station in the Metropolitan New York/New Jersey/Connecticut area, but also set Mega 97.9 as the #1 ranked Latino station in the nation for more than a year.

SBS sister station WPAT-FM (“93.1 Amor”) also achieved significant ratings gains and strengthened its market position in Nielsen’s recently released Audio Report. ‘La Bodega de la Mañana’ WPAT-FM newest morning show, reported significant growth over competitive stations in the Tri-State area.

Eric Garcia, SBS Radio Revenue Chief and General Manager of SBS-New York commented, “WSKQ-FM has served as the epicenter for Latino culture in New York City for over thirty years. These most recent Nielsen results solidify our leadership position in the marketplace as we continue our service and responsibility to the New York Metro Latino community and overall client base. Mega 97.9 today is stronger than ever, with offerings expanding from over the air radio, digital, mobile, and experiential programs. These record-setting achievements are backed by the most compelling on-air personalities in the nation, programming the best in music and syncing with our concert events. Congratulations to the entire SBS family for their incredible efforts, and making history once more in the Big Apple.”

Now, listeners all over the globe can live stream WSKQ-FM, WPAT-FM, and all other SBS radio stations via the LaMusica app, available as a free download at the Apple app store and at Google’s Play Store. For more information about LaMusica please visit http://app.lamusica.com

SBS EVP of Programming and Multiplatform Coordinator, Jesus Salas, added, “We now have the #1 and #2 Hispanic stations in all of New York. WSKQ-FM MEGA 97.9 is the #1 ranked radio station among all Hispanics in New York City, and now WPAT 93.1 Amor has increased ratings to beating all other Hispanic competitors, we reach more Hispanics than any other media outlet in New York.”

SBS continues to hold the national leadership positions in the following format genres: #1 Tropical, #1 Latin urban, as well as the Spanish station with the most listeners in the nation.

Source: New York Metro Area, Mo-Su 6 am-12 am, Nielsen.

About Spanish Broadcasting System and AIRE Radio Networks

Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites and LaMusica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

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